The McKinney Convention & Visitors Bureau received two First Place Awards in their budget category — for Cooperative Marketing and National Tourism Week Promotion– during the Annual Texas Association of Convention & Visitors Bureaus (TACVB) Conference held last week in San Marcos.
The First Place award for Cooperative Marketing recognized the MCVB’s creation and promotion of Bloomin’ and Boomin’, the month-long marketing campaign celebrating McKinney’s community culture featuring the arts, humanities and agricultural tourism.
“We began planning this campaign well over a year before it actually took place, working with more than 20 local organizations to help them get their events on the schedule and on their websites,” said Diann Bayes, Executive Director of the McKinney Convention & Visitors Bureau. “The McKinney Community Development Corporation played a part in this cooperative marketing effort, too, helping us and the partnering organizations with partial funding.”
The First Place award for National Tourism Week Promotion rewarded the MCVB’s recognition and celebration of National Travel & Tourism Week, held annually the second week of May.
“Typically, CVBs use that week each year to promote their city within the city itself, to its residents, encouraging them to be tourists in their own towns,” Bayes said. “While we did just that, as we always do each year, we took it one step farther by also recognizing people within our city who make it a great place to visit as well as to live.”
The MCVB started off the week with a proclamation from Mayor Brian Loughmiller, declaring it National Travel & Tourism Week in McKinney. MCVB staff also facilitated a half-day Texas Hospitality class to help teach store owners, business people and others about how to provide the best Texas hospitality to visitors and residents alike. The second half of that week, the MCVB turned their attention to those in the community who serve visitors and residents.
“We solicited votes via our social media outlets – Facebook and Twitter – to identify the top Hospitality Hero in McKinney. Then late in the week, we were honored to host personnel from McKinney’s police and fire departments for breakfast and lunch in our offices,” Bayes said, adding that local tourism partners and businesses donated the food for the special day. “Our Public Safety Awareness Day was our way of thanking our police and fire personnel for keeping our guests safe when they come to visit us in McKinney.”
Bayes and her staff especially appreciate awards from the TACVB because of the nature of the competition.
“The people who vote on these award entries are our peers – other CVBs staff members, tourism professionals, people who are doing their own work in this industry,” Bayes said. “To receive recognition from them is an honor.”
About the TACVB: The Texas Association of Convention & Visitors Bureaus was established in 1972 to provide cooperative action and exchange of ideas between the CVBs of Texas cities, to maintain professional standards within the tourism marketing industry, to unify legislative and public relations efforts among the cities, and to provide quality continuing education opportunities for its members.
About the McKinney CVB: The McKinney Convention & Visitors Bureau’s mission is to promote McKinney as the destination of choices. Its vision is to generate economic impact by promoting and developing McKinney as a premiere destination for business and leisure travelers, so they fully experience McKinney’s historic charm and friendly unique atmosphere. The McKinney Convention & Visitors Bureau is located on the first floor of the Heritage Premier building at 1575 Heritage Drive, and is open Monday through Friday from 8 a.m. to 5 p.m. For more information, call 214-544-1407 or toll-free 888-649-8499, or consult www.VisitMcKinney.com.